Forum moderator Raptoralpha came across this interesting article from the Wall Street Journal that shows just how dominating the Star Wars merchandising machine is. How does this relate to JP you might ask? Well the article also includes a graph that details the other major movie franchises and just how good their box office take is compared to the merchandising totals. Pretty cool stuff. For whatever it's worth (probably nothing at all), the JP franchise is by far the most balanced in terms of the differences. Click on the graph to the right for a larger look.